Cap Digital has published its 2020/2021 trend map. A 72-page dossier produced thanks to the expertise of the 1,000 members of the collective of digital innovators (start-ups, SMEs, research laboratories, universities, territories, large groups and investors). Thought as a real observatory of markets and digital uses, this mapping took into consideration the pandemic and its impacts on digital uses.

A mapping focusing on the challenges of the COVID-19 crisis

Initiated in the twilight of the “world before” and written in full confinement, this reference publication puts into perspective the major orientations that are emerging today in the field, where innovation is being created, where digital transformation is taking place and where the challenges of ecological transition are being met. It also reveals how the COVID-19 crisis has acted as a lever for accelerating the adoption of digital uses and for crystallizing fundamental trends (resilience, hybridization of skills, inclusion, responsible and impactful innovation, European digital sovereignty, etc.) that feed Cap Digital’s vision and actions.

Charles Huot – President of Cap Digital said :

“Even more than previous editions, this 2020-21 ‘carto’ reflects the DNA of Cap Digital, this place of crossroads and collective construction where researchers, entrepreneurs and public decision-makers meet: from the sketch of the most concrete action strategies possible, to the deployment of innovative projects on the territory, we are collectively building, from the most local to Europe, other possible futures. »

Six markets under the microscope

Sustainable City – Urbanity in times of pandemic: everything to be reinvented?

Our urban space, that of containment and deconfinement, is going to change its appearance: how can it be reappropriated, and how can citizens be better associated with the city’s fabric? These are the questions, grouped around four highly structuring trends: new urban models and their governance, data sharing and the implementation of urban modelling, renaturation and biodiversity, and finally the issues of decarbonation of construction and energy renovation.

– The interaction between public health and urban planning is going to change the face of the city: a mix of living spaces, hybridisation of urban space uses, etc.
– Finally the momentum of urban data sharing?
– Cities on the brink of asphyxiation: the challenges of biodiversity and renaturation
– Redensifying, renovating, decarbonising, humanising: the principles of sustainable construction?
– INTERVIEW: Vincent Maret, Director Open Innovation, Bouygues Group

EdTech & Talents – EdTech in the age of containment, between convergence and adaptability of uses

At the height of containment, more than 180 countries had closed their schools, affecting 87.4% of learners, or more than 1.5 billion students (EdTech Hub and Oxford Digital Pathways). The home thus becomes the place where private life, work and education converge. The family unit is being digitized and is becoming the theatre of life in all its components.

EdTech, whose use was still limited, is becoming an indispensable tool for everyone. With videoconferencing platforms, the social and professional bond is being re-created. Digital technology is invading daily life and highlighting new uses to meet the challenges of educational monitoring, training and remote work around the world.

– EdTech pushes the boundaries of traditional education
– The Impact of the Crisis on Education and EdTech
– Surveillance VS privacy: a debate at the heart of tomorrow’s education
– Adaptive Learning or the use of granular solutions to capture attention and individualize learning.
– Continuous training and upskilling to overcome the talent shortage
– INTERVIEW: Pascal Bringer, founder and CEO of Maskott

Cultural and Creative Industries – How will we recover in a contactless society?

The economic weight of culture is about 2.5% of GDP: a contribution equivalent to that of the food industry, many connections with other sectors (tourism for example), and very strong positive externalities on the identity of territories. CCIs will be one of the sectors most affected by the crisis, with an estimated loss of turnover of between 8 and 10 billion euros. And despite the State aid that will help to cushion the shock, the economic disaster announced will leave a severely deteriorated sector in search of new avenues for reconstruction. However, there are grounds for hope, in the innovative and original uses that have emerged. It is up to us to take care of these new shoots.

– There is no lack of reasons to hope, other futures are possible
– The world has already changed
– The refoundation is (already) under way
– Although there are still medium-term concerns
– INTERVIEW: Benoît Maujean, Head of innovation, Mikros

Health – What if the crisis had given us all the keys to reinventing our health care system?

More than in any other sector, the global health crisis has acted as an unprecedented and unparalleled crystallizer for digital innovation in health. While the fight against the epidemic has significantly catalysed profound changes in technologies and uses, it has also revealed challenges that are well known to players in the sector in a more striking light. The challenge now is to draw the right lessons to enable us to emerge “from the top” from this brutal but creative sequence. Rationalisation, structuring, data enhancement and evaluation of the impact in real life appear to be some of the avenues to be followed in order to (re)structure the chain of digital innovation in health from end to end.

– Health data: we are now getting to the heart of the real issues.
– Capitalizing on the teleconsultation boom to change scale
– Data science as a cornerstone of impact innovation
– Our health data, a globally coveted national treasure
– INTERVIEW: Julia Neguer, Head of Healthcare and Life Sciences Strategy, Dassault Systèmes

Technologies, data and AI – A forced digitisation, a future that forces us

In this unprecedented period, digital technology has played an essential role in maintaining a virtual, social and professional link through the adoption of digital tools that would have taken months to deploy. What will be left of the data platforms assembled in a hurry, solutions quickly assembled from the technologies we had on hand to enable continuity of service in companies or businesses, to accelerate the fight against the epidemic? The analysis remains to be done. However, we will no doubt remember that the technological solutionism that often permeated technological foresight is no longer appropriate: it is indeed individuals, researchers, entrepreneurs and doctors who have been able to get around the constraints, adapt algorithms and open up data. “Putting the human back into technology” has gone from mantra to reality, the need to hybridize everything and at all levels, to work transversally, has clearly emerged as vital. Let’s bet there will be something left of it.

– When changing the internet becomes a democratic issue
– Digital in times of crisis, a formidable accelerator of transformation
– A likely ratchet effect on certain socially or economically beneficial uses
– What will be the major technological issues of the coming years?
– From plan to plan, the difficult search for leadership
– Ethics and responsibility: is a human rights-based AI possible?
– INTERVIEW: Anne-Sophie Taillandier, Director of TeraLab, Institut-Mines-Telecom

Retail – Challenges of the Service Age: New Engaged and Agile Models

Unpredictability. This is the great lesson of the crisis for the retail sector. For years, humans have been considered the key to physical commerce. However, the crisis and confinement have turned these “markers” upside down: the social bond, the community, the store as a place of exchange through human interaction.

“Will we enter an era of distancing and virtualization of exchange? “as Cédric Ducrocq, CEO of the Diamart Group, asks himself; or are we moving towards more common sense by advocating a commitment for future generations, even though the idea of progress no longer seems to make us dream? The economic “pause” imposed by the
containment offers retail players the opportunity to rethink what is useful to our society by reinventing the sector’s models.

– Time for paradigm shifts
– Will the next world be virtual or physical?
– The e-commerce boom during containment and new services
– The economy of functionality: towards true service-based commerce
– The challenge of local and community services
– INTERVIEW: Laetitia Dablanc, Director of the Logistics City Chair, Doctor of the École des Ponts

Discover now the 2020-2021 trend map, by downloading it HERE. The paper edition of the 2020-2021 trend map from Cap Digital will be available in September 2020.

Translated from Marchés et des usages du numérique : Cap Digital présente sa nouvelle cartographie des tendances