For companies, understanding and continuously improving the customer experience has become as important as product development, innovation or marketing. To help its partner brands better understand their customers’ expectations, Galeries Lafayette has developed “Tailored Insights”, a data-driven platform for analyzing and personalizing the customer experience.

Galeries Lafayette has 19 directly operated stores and 38 affiliated stores in France. Like all department stores, they have been heavily impacted by the Covid-19 pandemic, but are doing everything to return to their pre-crisis level.

The Tailored Insights platform will enable the company to accelerate its omnichannel transformation by further capitalizing on the 5.4 million visitors per month to its retail site and its store network.

The “Tailored Insights” retail media platform

The retail media market is currently expanding rapidly, and Galeries Lafayette claims to be the first French department store to develop an initiative of this scale.

This platform, which aims to give partner brands access to a finer understanding of the expectations of their Galeries Lafayette customers in order to offer them personalized experiences at each stage of their shopping journey, was developed using Agile Service Design and Lean Startup methodologies, which enabled it to be optimized rapidly while reducing costs.

Tailored Insights was designed in a co-construction approach with the partner brands, taking into account their strategic and operational issues. Thanks to its secure management and the reliability of the data analysis it provides, the brands will be able to have access to a precise management of their performance and their customers’ profiles, to propose a better adapted product offer and to anticipate the trends of the coming seasons to create more efficient measurable marketing devices. For their part, Galeries Lafayette will be able to improve their customer knowledge.

Built in compliance with data protection regulations, the platform is based on unique AI algorithms, optimized for the fashion and home sectors, and does not develop any “non-useful” functionality. It limits the amount of data processing to the strict minimum and minimizes its carbon footprint.

Translated from Les Galeries Lafayette lancent « Tailored Insights », une plateforme de retail media